Every model on our board has a card: one page, printed on heavy paper, with four pictures and eight numbers. It feels old fashioned, and it still gets more people into the room than any link we send.
Why it still works
Casting directors see hundreds of faces a week on screens. A card sits on the table during the meeting, gets written on and goes into a folder. When the client asks “who was the one with the short hair”, the card is still there.
What goes on it
A front portrait, a full length shot, one picture from a real job and one that shows movement. Then the measurements: height, bust or chest, waist, hips, size, shoes, hair and eyes. Nothing else.
What we leave off
Age, followers, star signs and adjectives. The pictures do the describing, and clients book faces, not biographies.
When we update it
Every six months, or the day a haircut changes the face. An old card is worse than no card, because the person who walks in should be the person on the page.