When someone joins the new faces board, we plan the first year together on one sheet of paper. It rarely survives intact, but it stops us from rushing.
Months one to three
Test shoots with photographers we trust, usually two a month. The goal is not a perfect picture but a range: close and far, still and moving, daylight and studio. Each shoot is a lesson in how a set works.
Months four to six
The first book takes shape, twelve pictures at most. We start sending it to a small group of casting directors who like to meet people early, and we go with them to the first castings.
Months seven to twelve
Paid work, picked carefully. One good lookbook or a small editorial teaches more than ten castings that lead nowhere. By the end of the year most new faces move to the women or men board.
What we ask in return
Turn up on time, tell us when something feels wrong, and keep school or work going. A career in this industry is long if it is built slowly, and short if it is not.