Clients often ask why two shoots of the same length come back with very different quotes. The answer is almost always usage: where the pictures will run, for how long and in which countries.
The day rate
The day rate pays for the model’s time on set, usually eight hours with a lunch break. It covers the shoot itself and nothing else.
The buyout
The buyout pays for the right to use the pictures. Online only for one year in one country costs much less than print, outdoor and online across Europe for three years. Billboards and packaging always sit at the top.
What to send us
The dates, the location, the channels, the countries and the length of use. With those five things we can quote the same day. Without them we have to guess, and guesses tend to change later.
When plans change
If a campaign grows after the shoot, we extend the buyout. It is a short email and a second invoice, not a renegotiation, and it is always cheaper than using pictures beyond what was agreed.