The denim lookbook was the first paid job for both Pablo and Lucía. I went with them, which is what we do for every first booking.
Six in the morning
Call time at the hotel, then forty minutes in a van to the dunes. Hair and makeup happened on folding chairs in the wind. Jonas, the photographer, wanted everyone barefoot from the first frame.
Forty looks
Forty looks in two days means a change every eight minutes. The stylist laid the looks out in order on a rail behind the van, and Pablo and Lucía learned to change fast and walk back into the light without being told.
What a booker does on set
Mostly nothing you would notice. I kept the schedule honest, made sure there was water and shade, checked the call sheet against the contract, and said no once, politely, to a look that was not in the brief.
The next day
Both of them were tired and very happy. The client booked Lucía again for the runway in September, and Pablo has a second lookbook in the spring.






